Another one...
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Another one...
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Nuremberg, September 8, 1934. Zeppelin announces Odol over HJ tent camp
Odol Mundwasserflasche, 1910
Odol toothpaste
Toothpastes in the form of mouthwash and powder appeared in the 19th century. Its origins seem to be linked to the entrepreneur Karl August Linger (1861 – 1916), who is famous for being the first to market one of these products, the so-called ODOL.
Karl August Lingner was born in Maderburg (Germany). A friend of his called Richard Seyferth, a chemist by profession and a disciple of Koch, linked to the Heyden laboratories, offered him the recipe for a product that he named ODOL (from the Greek “Odus”, meaning “mouth” and the Latin “Óleum”).
Karl August Lingner
In 1892, Lingner founded the Dresden Laboratorious Lingner, and it would take him only a year to patent ODOL as a dental cleanser, thus making an immense fortune. He was a celebrity of the moment, and, in fact, he became famous for an unusual and spectacular way of life. Lingner was a notable philanthropist, founding children's shelters and fighting for the improvement of hygiene conditions for the population.
Dresden Lingnerschloss (This palace, built between 1850 and 1853, was bought by Lingner, where he lived and after his death, in his will he gave it to the city of Dresden, of which he was a great patron and benefactor. The Lingner Castle was spared from the air raids on Dresden on February 13-15, 1945. It then served various functions as a military hospital, Soviet command post and dormitory.
He also promoted the International Hygiene Exhibition in Dresden, which attracted more than 5 million visitors in 1911. His legacy made possible the creation of the German Hygiene Museum.
In relation to the International Hygiene Exhibition in Dresden, we highlight Franz von Stuck (1863 – 1928), an artist initially associated with German expressionism and the Judgenstil movement. Von Suck was the author of the famous poster for the Exhibition, a poster with a spiritualist background and a powerful magnetism, which became the symbol of the hygiene movement.
Since the creation of ODOL, oral hygiene spread throughout the world as the basis for good health and a pleasant smile. ODOL was a liquid toothpaste and advertised 4-5% oily components with mint and fennel essential oils.
Its advertising highlighted the long-lasting effect of its oral disinfectant action and its ease of penetration into the molars. The product was a great success and was sold in more than twenty countries.
As with many large German companies, World War II put a stop to its expansion. In fact, in 1945, the Dresden factory was completely destroyed.
The ODOL brand had the merit of taking great care in its presentation, which at that time was very innovative, with its characteristic porcelain container with a curved neck and a very expressive logo that has gone down in the history of graphic design. Its advertising filled the streets over the years, and the publications in the main cities of the world were of the highest aesthetic quality and created by highly skilled graphic artists.
In fact, the aforementioned Franz von Stuck created the innovative style of the brand's first advertisements.
A few years later, in the 1940s and 1950s, ODOL had already increased its range of products and was also available in paste form. The brand continued to evolve its advertising, always entrusted to notable artists of the time.
Marcus Campbell was one of these artists. Born in London and based in Paris and Lausanne, Campbell created advertising designs for brands such as Hamol, Coca Cola and Picon, among others.
The destruction of Dresden in the bombing of February 1945 was even greater, but this series of images of Berlin's Postdamer Platz, where a neon sign for this brand of toothpaste was iconic in the German capital, can illustrate how the city must have been left.
Potsdamer Platz und Bahnhof, Straßenbahn, Odol Werbung
Look at the bus advertising
Columbus-Haus (Left) in Potsdamer Platz - Mai 1945.
But the advertisers of the mouthwash and toothpaste brand had a brilliant idea. They used the most visible and eye-catching thing of the time: a zeppelin.
The great heroes of the 20s and 30s were the aviators and their exploits. The population followed and admired the aeronautical achievements and the advances and records of world aviation and, in Germany especially, the enormous zeppelins.
Wherever they went, crowds gathered to see them take off or land. Is there any better place to place your brand's advertisement?
Air shows at the Reich's large airfields were mass spectacles that attracted huge crowds....
Junkers G38 aircraft at Dresden Heller Airport, D-2500, Odol Zeppelin, July 7, 1935
By the way, this gigantic Junker was another of the guests who could not be missed at the German air shows of the 1930s.
But back to the first photo of today...
Nuremberg on September 8, 1934
The tips of the tents are visible... So what must have been underneath would be something like this
German boys and girls of the 1930s...
Personal belongings of a WWI soldier maybe after having been captured. number 1. ODOL
Just discovered your very enjoyable "advertising" thread.
Catching up will be fun!
Best Regards
Jack
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